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Pay Attention to Details Even in a casual outfit, details matter

'The winning bidder can grab a piece of internet history as only one exclusive dress in white and gold has been made and will go up for auction until Sunday.' Roman Originals are producing a limited run of the white and gold dress, one of which will be auctioned off on eBay for Comic Relief David Horwich, creative director of 100% Digital, who shot the new images, told MailOnline: 'London is the fashion capital of the world and were privileged to have shot the first ever genuinely 'White and Gold' dress here today in our studios

The sumptuous silk fabric moves gracefully with every step, draping beautifully when you choose to sit and accentuating your silhouette in any pose

Rachel Allan understands prom gowns should not only be glamorous but comfortable as well

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