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We also wanted everyone to know we had all the things, and the best way to make that happen (for lack of social media) was to wear as much of it at once as possible, because that's what everyone who was anyone was doing

"The Dress phenomenon didn't happen by accident

And you could see it in my Twitter notifications because people started having conversations in, like, Spanish and Portuguese and then Japanese and Chinese and Thai and Arabic

Can you do that back on this dress

As a result, black and red dresses as well as goth wedding-related inquiries have seen a surge in traffic on the platform, signaling a shift in not just consumer tastes, but also their attitudes